+45%
Revenue increase
Baby & Child Safety
Category
Project Overview
Home Harbour experienced a complete turnaround, with sales recovering and steadily growing after months of decline. Return rates dropped dramatically from over 40% to below 20%, while advertising performance improved with higher ROAS and lower ACoS.
Category
Baby & Child Safety
Marketplace: amazon.com
Project Requirements
- ›Home Harbour experienced a complete turnaround, with sales recovering and steadily growing after months of decline. Return rates dropped dramatically from over 40% to below 20%, while advertising performance improved with higher ROAS and lower ACoS.
Challenges
- ›Home Harbour experienced a complete turnaround, with sales recovering and steadily growing after months of decline. Return rates dropped dramatically from over 40% to below 20%, while advertising performance improved with higher ROAS and lower ACoS.
GrowithAmazon Services Used
Listing OptimizationPPC ManagementAmazon Marketing
The Execution
GrowithAmazon carried out a comprehensive audit and implemented listing optimization, inventory management, PPC restructuring, return reduction strategies, and bundle offers — tailored to baby & child safety buyers on amazon.com.
The Impact
- ›Home Harbour experienced a complete turnaround, with sales recovering and steadily growing after months of decline. Return rates dropped dramatically from over 40% to below 20%, while advertising performance improved with higher ROAS and lower ACoS.
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